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Notes on running paid media well
Playbooks·8 min read·March 2026
The local promo calendar: twelve campaigns you should be running every year
Placeholder excerpt. A month-by-month framework for service businesses, with the offer type, the channel mix, and the budget split for each.
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Benchmarks · 5 min
What a good cost per lead actually looks like by trade
Placeholder excerpt with the range and the caveats that matter.
Playbooks · 6 min
Why your best ad stopped working in week seven
Placeholder excerpt on creative fatigue and what to do before costs climb.
Product · 3 min
Deep Thought now reallocates budget across channels mid-flight
Placeholder excerpt describing the release and what changes for you.
Playbooks · 7 min
Agency, freelancer, or platform: an honest comparison
Placeholder excerpt covering cost, control, and where each one breaks.
Benchmarks · 4 min
How much should a location spend to defend its market?
Placeholder excerpt with a simple model based on population and competition.
Playbooks · 5 min
Writing a promotion brief Deep Thought can run in one pass
Placeholder excerpt on the four details worth including every time.
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