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What running paid media for local business actually costs

Benchmarks, pricing teardowns, and operating playbooks from the team that runs campaigns across every channel. No product pitches in the body copy.

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Featured · Industry Research·4 min read·July 11, 2026

Most Local Businesses Run Marketing on Duct Tape. Here Is the Bill.

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82%
Run marketing across disconnected tools
$2.4B
Lost every year to setup errors
Industry Research · 9 min

The Quiet Tax on Every Campaign: What Setup Errors Really Cost

Nobody puts campaign setup errors on an invoice. They show up as a launch that slipped, a budget that ran against the wrong a…

April 8, 2026
11
Avg. platforms per team
Industry Research · 7 min

Eleven Platforms, One Marketing Person: The Math Does Not Work

Platform count has roughly tripled since 2020. Team size has grown less than 20 percent. Something has to give, and it usuall…

March 24, 2026
68%
Of ops time is non-billable
Industry Research · 8 min

Two-Thirds of Ops Time Never Reaches an Invoice

A benchmark across 180 agencies finds most campaign operations time is unbillable. Where it goes, and the margin case for fix…

December 18, 2025

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