Benchmarks, pricing teardowns, and operating playbooks from the team that runs campaigns across every channel. No product pitches in the body copy.
A retainer buys four kinds of work, and only some of them touch your campaigns. Here is how to tell which, and the one questi…
Real 2026 numbers for agency retainers, platform fees, DSP minimums and ad spend — and what a Gwinnett home services business…
A cut order that protects revenue: five things to remove before you touch a dollar that reaches a customer.
Every business is told to do more with less. Working harder does not achieve it. Three structural changes do.
Not on media. On the work of running the media. Here is where the money leaks across agencies, in-house hires, and software —…
Management fees, retainers, and percentages of spend — a plain look at how agencies price, and how much of your money reaches…
A mid-size retainer is $42,000 a year. Here is the arithmetic of what that buys — and the part of it that has nothing to do w…
Bundled marketing from whoever already has your business is easy to buy. Easy is a feature you pay for, and sometimes it is w…
Most marketing pricing is designed to be hard to compare. Four questions that make any quote legible, and what a straight ans…
A specific plan for a specific number: where the money goes, what results to expect by month, and the three ways this budget…
Benchmarks, playbooks, and what's changing on the platforms. No product pitches.