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Featured · Programmatic·6 min read·August 19, 2026

What Happens to a Dollar of Programmatic Spend

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40%
Can disappear before the ad shows
4.5h
Per manual report
Programmatic · 8 min

Four and a Half Hours a Report: The Cost of Stitching Data by Hand

Manual reporting consumes an enormous share of analyst time, and the number it produces is less reliable than an automated one.

February 7, 2026
7.3
DSPs per agency, up from 4.8
Programmatic · 9 min

The Consolidation That Never Came: Still Too Many Platforms

Everyone predicted the buying landscape would collapse into two or three platforms. It went the other way, and the reasons ar…

December 5, 2025

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