Pricing

Priced per product. About half what an agency charges.

You pay for the products you actually run. No retainer for meetings, no percentage of spend that grows as you scale, no annual lock-in.

What the same work costs elsewhere

Typical monthly cost, one product, $10k spend
Traditional agency retainer15–20% of spend + fees
Freelancer + tool stack25% less than agency
DeepThought50% less than agency

Comparison based on published agency retainer ranges. Your quote depends on which products you run and how many locations you operate.

Pick the products you need

Each product is priced on its own. Run one, or run them all and pay less per product.

Starting Off

Search, display, and YouTube (Performance Max) — the first three channels most businesses need.

$350/ mo
Half the agency equivalent
  • Paid search, shopping & local service ads
  • Programmatic display & retargeting
  • YouTube (Performance Max)
  • Unlimited campaign launches
  • Continuous creative & bid optimization
  • Monthly reporting
Get a quote
Full funnel
Most chosen

Search, social, video, and display run as one connected plan.

$750/ mo
Lowest per-product rate
  • Everything in every single product
  • Cross-channel budget reallocation
  • Named marketing expert
  • CRM / POS revenue attribution
  • Weekly reporting cadence
Get a quote
Multi-Location/Enterprise

For brands and franchise systems running many markets.

Custom/ mo
Higher efficiency and performance drive output
  • Per-location campaigns and budgets
  • Brand controls and approval flows
  • Roll-up and per-store reporting
  • User management by role
Talk to sales

Full per-media rates are in the rate card below.

Rate card

Rate detail by product

Management fee only. Media spend passes through to the platforms at cost, in your own ad accounts.

Media type
Rate type
Rate
Programmatic display
Display
CPM
$5.00
Mobile location / geofence
CPM
$10.00
Addressable display
CPM
$7.50
Keyword display
CPM
$7.50
Digital out of home — display
CPM
$20.00
Programmatic video
Pre-roll
CPM
$15.00
Addressable pre-roll
CPM
$15.00
Connected TV
CPM
$35.00
Over-the-top
CPM
$25.00
Addressable OTT
CPM
$30.00
Premium OTT — Disney, Peacock, Discovery, Paramount+, Hulu, Max
CPM
$60.00
Sports OTT
CPM
$35.00
Live sports streaming
CPM
$55.00
Prime
CPM
$55.00
Twitch
CPM
$35.00
YouTube TrueView
CPV
$0.10
Digital out of home — video
CPM
$25.00
Search engine marketing
Search engine marketing (Google & Bing)
Management fee
10%
Local service ads
Management fee
10%
Vehicle service ads
Management fee
10%
Social
Meta advertising
Management fee
10%
TikTok
Management fee
20%
LinkedIn / Reddit / Pinterest
Management fee
20%
Audio
Streaming audio
CPM
$25.00
Addressable streaming audio
CPM
$28.00
Email
Email
CPM
$13.00
SEO & web
SEO
Management fee
Packages
Web development
Management fee
Packages

Creative services

Display — free with 100k impressions over three months, otherwise $100.
Video — free with 50k CTV/OTT or 75k pre-roll impressions over three months, otherwise $250.
Streaming audio — free with 100k impressions over three months, otherwise $100.
DOOH — video free with 50k impressions over three months, otherwise $400; display free with 100k, otherwise $200.
Email — $150 per creative.

Rates are Factor42 wholesale rates. CPM rates are per thousand impressions and include media; management-fee products are charged as a percentage of managed spend, with media billed at cost. SEO and web development are quoted as packages.

Included with every product

No contract

Month to month. Cancel any time; your accounts and creative stay yours.

Unlimited launches

Run as many campaigns as you want. We don't charge per campaign or per asset.

Human expert access

A named marketing expert on every account, not a ticket queue.

Your ad accounts

We run in your accounts. Spend goes straight to the platforms, unmarked up.

Onboarding included

Account connection, brand kit setup, and first campaign built with you.

Compliance checks

Claims, disclaimers, and brand rules checked before anything publishes.

Get your number in one call

Tell us which products you run today and what you pay. We'll show you the difference.

Book a demo Read the FAQ