Benchmarks, pricing teardowns, and operating playbooks from the team that runs campaigns across every channel. No product pitches in the body copy.
Three channels with real local intent and low competition, and why the people running your ads probably are not using them.
Streaming inventory made television a targeted, measurable, small-budget channel. Most local businesses still assume it is ou…
Digital out-of-home is now bought like display: by impression, by ZIP code, by daypart, in budgets a local business can actua…
Streaming audio and podcasts reach people with no screen to scroll and nothing else competing. It is inexpensive, and almost…
Retail media is the fastest-growing ad category in the industry and irrelevant to most local businesses. Here is the line.
Every city has a subreddit, and in it people ask for recommendations in plain language every day. Almost no local business ad…
Discovery and demand-generation formats put visual ads in feeds, video, and inboxes through the same account as your search c…
Connected TV in plain numbers: what you are buying, what it costs per thousand impressions, what creative you need, and how t…
For most local service businesses the answer is no, and the reasoning is worth understanding because it applies to every fash…
Benchmarks, playbooks, and what's changing on the platforms. No product pitches.