Check one: be your own customer (15 minutes)
Search what a customer would search, on a phone, from your service area. Do you appear — paid, map, organic? Click your own ad. Time the page load. Try to call from it in one tap. Submit the form.
Then check: did the form arrive, and how long until a human responded? This single exercise finds more revenue leaks than any dashboard.
Check two: read your own profile as a stranger (10 minutes)
Hours right? Every service listed? Photos recent and real? Most recent review — how old? Questions answered by you or by strangers?
Look at two competitors beside you and ask honestly who you would call.
Check three: the geography and the money (20 minutes)
In each ad account: check the delivery-by-location report and confirm the spend is where you serve. Check the search terms report for terms you would never pay for. Check whether spend is even across the month or front-loaded.
Misaimed geography and unfiltered search terms are the two most common expensive faults, and both are visible in ten minutes.
Check four: the one number (15 minutes)
Total marketing spend last month, all in, divided by jobs booked from marketing. That is your cost per booked job.
Compare it to your average job value. Above 25 percent, something needs attention — usually the close rate rather than the advertising.
What to do with what you find
Fix the cheapest thing first, which is almost always response speed or the profile. Then the geography. Then the search terms.
Do not start a redesign or change providers on the strength of an hour. Change the two cheapest things and re-run this audit in a month.