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What running paid media for local business actually costs

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Featured · Reporting·5 min read·August 6, 2026

Traffic Is Not the Goal and Never Was

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3
Levers on revenue
1
Report, not six
Reporting · 4 min

One Number, One Screen: Ending the Reporting Scavenger Hunt

Six platforms, six formats, six definitions of success. Here is what a report should contain and what it should leave out.

June 16, 2026
1
Metric that pays the bills
Reporting · 5 min

Clicks Are Not the Point

Click-through rate is a diagnostic, not a result. What to put on the report instead, and why the channel that looks worst is…

January 22, 2026

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