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What running paid media for local business actually costs

Benchmarks, pricing teardowns, and operating playbooks from the team that runs campaigns across every channel. No product pitches in the body copy.

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Featured · Reporting·5 min read·August 6, 2026

Traffic Is Not the Goal and Never Was

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3
Levers on revenue
1
Report, not six
Reporting · 4 min

One Number, One Screen: Ending the Reporting Scavenger Hunt

Six platforms, six formats, six definitions of success. Here is what a report should contain and what it should leave out.

June 16, 2026
1
Metric that pays the bills
Reporting · 5 min

Clicks Are Not the Point

Click-through rate is a diagnostic, not a result. What to put on the report instead, and why the channel that looks worst is…

January 22, 2026

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