Benchmarks, pricing teardowns, and operating playbooks from the team that runs campaigns across every channel. No product pitches in the body copy.
What you actually need from an agency is a short list. Most of the cost sits outside it.
The two options everyone offers you are a retainer you cannot justify and a job you do not have time for. There is a third.
Every provider calls itself full service. The phrase has no fixed meaning, which is precisely why it appears in every pitch.
Doing it yourself is cheaper on paper and rarely cheaper in practice. Here is the comparison with the hidden columns filled in.
Not friendliness. Four specific behaviours that distinguish a provider who is working from one who is managing you.
Benchmarks, playbooks, and what's changing on the platforms. No product pitches.