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What running paid media for local business actually costs

Benchmarks, pricing teardowns, and operating playbooks from the team that runs campaigns across every channel. No product pitches in the body copy.

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Featured · How-To Guide·5 min read·July 23, 2026

The Thirty-Minute Mid-Year Marketing Review

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5
Numbers, half an hour
5
Steps, one afternoon
How-To Guide · 5 min

Audit Your Marketing Spend Before Lunch

A five-step audit that finds where your marketing money goes, exposes duplication, and usually pays for itself the same day.

June 18, 2026
1
Week of overlap, done right
How-To Guide · 6 min

How to Switch Marketing Providers Without Losing a Month

Most businesses stay with a provider they have outgrown because switching feels risky. The risk is real and almost entirely a…

March 19, 2026
3
Questions at renewal
How-To Guide · 5 min

Renew or Walk: Deciding at the End of a Contract

Renewal decisions get made on inertia and awkwardness. Three questions make them straightforward.

March 12, 2026
4
Signals, not feelings
How-To Guide · 5 min

How to Tell Whether Your Marketing Provider Is Actually Working

Responsiveness is not performance and a nice report is not a result. Four things that actually tell you.

February 26, 2026
8
Things to look for
How-To Guide · 6 min

Eight Red Flags in a Marketing Proposal

Not scams — ordinary proposal patterns that reliably predict a bad twelve months. Each one has a question that resolves it.

February 12, 2026
7
Questions, in order
How-To Guide · 10 min

Seven Questions Before You Let Anyone Touch Your Ad Budget

Seven questions, in order of how much they reveal. Most providers fail on the third one, and the failure is always the same.

December 11, 2025
60
Minutes, four checks
How-To Guide · 5 min

The One-Hour Audit of Your Own Marketing

Four checks you can run yourself, in an hour, without any tools. Most businesses find at least one thing quietly costing them…

November 25, 2025
90
Days to a real baseline
How-To Guide · 5 min

What to Expect in the First Ninety Days

Most marketing relationships fail in month one because nobody agreed what month one was supposed to look like.

November 11, 2025

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